A Merciless Market Analysis of Our Hero-Complex
Do-Goodernomics is an unsettling examination of what happens when good intentions meet scarcity. Using the tools of economics—and informed by years of experience in development work—Do-Goodernomics explores the Market for Good: the transactions between those who want to help and those we’ve decided need helping.
Do-Goodernomics is not a guide to better charity, smarter giving, or ethical consumption. It offers no rankings, no endorsements, and no best practices. Instead, it asks harder questions about motivation, power, incentives, and the stories we tell ourselves about the good we do.
Do-Goodernomics is available for free as a PDF download (see below). If you prefer a physical copy or Kindle, Do-Goodernomics is also available as:
Purchasing a copy of Do-Goodernomics supports the Sidekick Manifesto and its ecosystem of freely available educational resources.
Facilitator’s Guide
A facilitator’s guide is available for free to educators, practitioners, and groups who want to use Do-Goodernomics in classrooms, nonprofits, or community settings. The guide includes:
- Discussion prompts
- Learning objectives
- Suggested activities
- Context for leading difficult conversations
